Cheer Couture: The Creation of an Icon

Cheer Couture: The Creation of an Icon


Irving Archives and Museum is proud to announce the opening of a new exhibition, Cheer Couture: The Creation of an Icon, celebrating the history and enduring legacy of the Dallas Cowboys Cheerleader uniform. The exhibit will run through December 8, 2024.


This exhibition takes visitors on a fascinating journey through the creation of one of the most recognized uniforms in sports history. Designed in 1972 by Paula Van Wagoner, a Dallas-based fashion designer, the Dallas Cowboys Cheerleader uniform revolutionized cheerleading with its sexy yet tasteful look, combining elements of western wear with the trends of the time. What began as a one-season design has become an enduring symbol of American pop culture, still in use more than 50 years later.


Cheer Couture: The Creation of an Icon highlights the pivotal role that Paula Van Wagoner, Lester Melnick, and Lorch Folzs played in transforming the image of cheerleaders from high school students in pleated skirts to a professional dance team in eye-catching uniforms. Visitors will learn how a casual conversation between Cowboys General Manager Tex Schram and Melnick led to the creation of a uniform that would not only define the Dallas Cowboys Cheerleaders but also shape the identity of cheerleading worldwide.


Exhibit highlights include:

  • The original sketch of the Dallas Cowboys Cheerleader uniform, donated to the Smithsonian National Museum of American History in 2018.
  • A detailed backstory of Paula Van Wagoner’s role in designing the uniform.
  • Memorabilia from over the years, including items commemorating the Cowboys' Super Bowl XXX victory in 1996 and the 2007 limited-edition Dallas Cowboys Cheerleader Barbie doll.
  • In addition, the exhibit features rare photographs and artifacts, such as the invitation to the Smithsonian donation event, where Paula Van Wagoner reunited with the Dallas Cowboys Cheerleaders in 2016, alongside her niece Inga Van Wagoner, who was a Cowboys Cheerleader in 1995 and 1996.


Don’t miss this opportunity to explore the story behind an iconic piece of fashion history that has become synonymous with the Dallas Cowboys and American culture.

June 3, 2026
Second Saturdays at IAM! FREE Admission and FREE Activities for Everyone!
May 7, 2026
The Irving Archives and Museum and Badge of Pride have been nationally recognized by the American Alliance of Museums (AAM) with the 2026 Museum Impact Award for the groundbreaking exhibition Badge of Pride: From Silence…to Celebration! Presented annually by AAM, the only organization representing the entire museum field, the Museum Impact Award honors programs and institutions making meaningful contributions through community engagement, cultural leadership, and transformative storytelling. The award is considered one of the museum industry’s highest distinctions. Badge of Pride: From Silence…to Celebration! became the largest artifact-based LGBTQ+ history exhibition ever presented in Texas. Developed collaboratively by the Irving Archives and Museum and Badge of Pride alongside community members and national partners, the exhibition featured more than 600 artifacts, bilingual interpretation, 12 free public programs, and a digital guide that expanded access beyond the museum walls. “This award reflects the incredible collaboration, trust, and courage that made this exhibition possible,” said Adrian J. Cardwell, Executive Director of Badge Of Pride. “We are deeply grateful to our staff, partners, supporters, and community members whose voices and contributions shaped this project from the beginning.” The Irving Archives and Museum continues to serve as a dynamic cultural destination for North Texas residents and visitors alike. The museum features its permanent exhibition, The Irving Story, which explores the city’s rich and evolving history. It is also home to the only Smithsonian Spark!Lab in Texas, an interactive invention space for young visitors. Currently on display, The Perfect Shot: Walter Iooss Jr., and the Art of Sports Photography, features iconic moments in sports history, on view through August 9, 2026. Founded in 2022, Badge of Pride is a Dallas-based, queer-led nonprofit organization dedicated to advancing public understanding through history, art, and cultural storytelling. What began as a personal archival project has grown into a major cultural initiative focused on expanding historical literacy, strengthening belonging, and preserving LGBTQ+ histories across Texas and beyond. Community members are invited to experience Badge of Pride’s latest collaborative program, A Manifesto For Us All , presented in partnership with The Writer's Garret. Taking place Wednesday, July 29, 2026, at the Bishop Arts Theatre Center, the performance revisits the landmark 1971 Gay Liberation Front Manifesto alongside contemporary queer writings that explore belonging, liberation, and justice. The event highlights how the calls for equality and transformation made more than fifty years ago continue to resonate today. For more information about the Irving Archives and Museum, upcoming exhibitions, and programs, visit Irving Archives and Museum . To learn more about Badge of Pride and upcoming events, visit Badge of Pride . For media inquiries, contact April Baker, Assistant Director of Museums, Irving Archives and Museum, at abaker@irvingtx.gov .
April 9, 2026
Over a 29-year career, Tom Landry led the Dallas Cowboys through 20 consecutive winning seasons, many of them during the team’s years at Texas Stadium in Irving. Experience Tom Landry: A Life in Football through August 9, 2026 at the Irving Archives and Museum!
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The Perfect Shot: Walter Iooss Jr., and the Art of Sports Photography Opens at IAM
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Second Saturdays at IAM! FREE Admission and FREE Activities for Everyone!
March 17, 2026
History in Bloom is a family-friendly event at Jackie Townsell Bear Creek Heritage Center, Saturday, May 16, 2026, 1 - 4 p.m. Located at 3925 Jackson St. Join the Irving Department of Arts and Culture for free tours, lawn games, and historical education about one of Dallas County's oldest African American communities. Plus, the Irving-based coffee makers at Hudson Grounds Coffee Co. will be providing FREE coffee and matcha for all who attend! The heritage center includes the Bear Creek Masonic Lodge, the Green House, and the J.O. Davis House. All three sties offer a way to connect with the ongoing story of Bear Creek and the people who helped shape Irving’s cultural landscape.
March 5, 2026
February 3, 2026
Join Us at IAM for Docent-Led Tours on the First Sunday of Every Month at 2 pm! FREE ADMISSION & FREE TOUR!